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Brand Identity


Outlandish is a pop-up restaurant created as an immersive experience at the National Institute of Design by the Exhibition and Spatial Design batch of 2016. It aims to introduce the the audience to the 'Alien in the Familiar,' through lavish fine dining. As the experience unfolds itself, they acquaint themselves with the dishes based on abstract concepts on the tabletop.

I worked on the all of the design and content for the identity and collaterals of the restaurant.

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The menu contained the name of the dish, a slight hint as to what you may be served, as well as a cheeky allergy warning.


The bills added to the entire experience, with the payment for Lust as Passion, for Marriage as Commitment, for Patience as Time, for Reverie as Creativity, and for Censorship as ****.


A feedback form in keeping with the theme of the restaurant was also designed for the experience.

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Before experiencing 'Marriage', you had to sign a marriage certificate that entered you into a bond with Outlandish. The Outlandish signature was marked with a sticker.

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The dish 'Reverie' came with a instructive poem that shows you how to drip the colours in the milk and slip into the daydream.


Social media promotion


E-mail invite

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The entrance to the restaurant, with signage

Dishes in the restaurant were all depicting different abstract concepts, such as Reverie, Childhood, Marriage and Pain.

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All documentation on the day done by Nainisha Dedhia.

'Outlandish' conceptualised by Aditi Lunia, Devansh Khajanchi, Khushboo Mehrotra, Noora Yasmin, Shruti Chakke, Sunaina Desai, and Urja Jhaveri.

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